2015, Herold & Huth, art project<\/p>\n\n\n\n

The extensive multimedia installation Must Win Overview <\/em>investigated the absurd out-growths of the obsession with \u2018optimisation\u2019 that has spread to all facets of contemporary life. Professional life particularly has been reduced to a singular goal of profit maximisation, while all alternative goals are pushed out of focus. The optimised and normalised person functions as a cog, a unit, within a system that is ruled by the principle of endless growth, where everything is subsumed beneath the pursuit of success. Each individual compares him- or herself to others in an atmosphere of constant competition and endeavours, above all, to be efficient.<\/p>\n\n\n\n

Exhibition: 1984, Papierfabrik Dachau (a former industrial factory), August 2015.
<\/p>\n\n\n\n

Works
Der Schuldenl\u00f6scher (The Guilt Extinguisher), Full HD video, 2015, 9\u201920\u2019\u2019 loop
Walk Your Talk<\/a>, video, 2015, 3-channel, 5\u201908\u2019\u2019, sound, password: mustwin
Kleine Ann\u00e4herungsphilosophie f\u00fcr den Menschen von heute (Small approach philosophy for the people of today), collage, 2015, 3 piece series
Perfect Body A12<\/a>, video-mixed-media-installation, 2015
Erfolg hat eine Mutter (Success has a mother), installation, 2015, books, wood
Kettler Golf 2 (Wolf Steiling), interactive installation, 2015, mixed media
Auflistung der Fakten mit positivem Einfluss (A list of the facts with a positive impact), collage, 2015, 6 piece series
Total Quality Control, 3 light boxes<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2173","works","type-works","status-publish","hentry","xfolkentry"],"acf":{"year":"2015","description":"Herold & Huth, art project"},"patchwork_entries":[{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/12\/2015_herold_huth_must-win.jpg","videoUrl":"","description":""},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/11\/herold_huth_2015_schuldenloescher_001.jpg","videoUrl":"","description":""},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/11\/herold_huth_2015_mustwinoverview_raeume_2.jpg","videoUrl":"","description":"photos by Trommeter-Szabo"},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/11\/herold_huth_2015_mustwinoverview_raeume_.jpg","videoUrl":"","description":"photos by Trommeter-Szabo"},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/11\/herold_huth_2015_mustwinoverview_raeume_3.jpg","videoUrl":"","description":"photos by Trommeter-Szabo"},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2022\/02\/total-quality-control-herold-huth-2015.jpg","videoUrl":"","description":""},{"imageUrl":"https:\/\/i.vimeocdn.com\/video\/542961903-d9f62e009748d3b43884d3cd605a307fd19f14a05863edba5dc6475500c8c77b-d_200x150","videoUrl":"https:\/\/vimeo.com\/144976998","description":""},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/11\/herold_huth_2015_mustwinoverview_badges.jpg","videoUrl":"","description":""},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/12\/herold_huth_2015_mustwinoverview_collagen01.jpg","videoUrl":"","description":""},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2015\/12\/herold_huth_2015_mustwinoverview_collagen03.jpg","videoUrl":"","description":""},{"imageUrl":"https:\/\/barbaraherold.net\/wordpress\/wp-content\/uploads\/2018\/04\/2015-herold-huth.jpg","videoUrl":"","description":"part of "}],"taggard":{"allTags":["latest","animation","ar \/ vr","postnatural","graphic","Herold & Huth","installation","interactive","print","public art","video","--","geometric","experimental","LABOR 45","early"],"checkedTags":["Herold & Huth","installation"]},"yoast_head":"\n