Barbara Herold is a media artist who examines structures and phenomena that have been established through the influence of media technology. By the use of computation and algorithm, she creates simulation worlds, she modifies and develops playful systems. “Her work is a synthesis of Pop Art, network aesthetics, DIY digital culture, and contemporary graphics.” (G. Louw) – and takes the form of audiovisual (VR and AR) installations, animation, video or print series.